Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to www.derbyfit.com, and Derby Fit and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Derby Fit include www.derbyfit.com. The Derby Fit website is an E-commerce site. By using the Derby Fit website, you consent to the data practices described in this statement.
Collection of your Personal Information In order to better provide you with products and services offered, Derby Fit may collect personally identifiable information, such as your: -First and last name -Phone number -Email address -Home address If you purchase Derby Fit’s products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. Derby Fit may also collect anonymous demographic information, which is not unique to you, such as your: -Age -Gender We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Use of your Personal Information Derby Fit collects and uses your personal information to operate and deliver the services you have requested. Derby Fit may also use your personally identifiable information to inform you of other products or services available from Derby Fit and its affiliates.
Sharing Information with Third Parties Derby Fit does not sell, rent or lease its customer lists to third parties. Derby Fit may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is transferred to the third party. Derby Fit may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Derby Fit, and they are required to maintain the confidentiality of your information. Derby Fit may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Derby Fit or the site; (b) protect and defend the rights or property of Derby Fit; and/or (c) act under exigent circumstances to protect the personal safety of users of Derby Fit, or the public.
Opt-Out of Disclosure of Personal Information to Third Parties In connection with any personal information we may disclose to a third party for a business purpose, you have the right to know: The categories of personal information that we disclosed about you for a business purpose.
You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the disclosure of your personal information. If you exercise your right to opt-out of the disclosure of your personal information, we will refrain from disclosing your personal information, unless you subsequently provide express authorization for the disclosure of your personal information. To opt-out of the disclosure of your personal information, email [email protected].
Tracking User Behavior Derby Fit may keep track of the websites and pages our users visit within Derby Fit, in order to determine what Derby Fit services are the most popular. This data is used to deliver customized content and advertising within Derby Fit to customers whose behavior indicates that they are interested in a particular subject area.
Automatically Collected Information Information about your computer hardware and software may be automatically collected by Derby Fit. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Derby Fit website.
Use of Cookies The Derby Fit website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Derby Fit pages, or register with Derby Fit site or services, a cookie helps Derby Fit to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Derby Fit website, the information you previously provided can be retrieved, so you can easily use the Derby Fit features that you customized. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Derby Fit services or websites you visit.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and
  • Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act; 
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Children Under Thirteen
Derby Fit does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of eighteen you must have permission and supervision from your parents to use our site.
Disconnecting your Derby Fit Account from Third Party Websites You will be able to connect your Derby Fit account to third party accounts. BY CONNECTING YOUR DERBY FIT ACCOUNT TO YOUR THIRD PARTY ACCOUNT, YOU ACKNOWLEDGE AND AGREE THAT YOU ARE CONSENTING TO THE CONTINUOUS RELEASE OF INFORMATION ABOUT YOU TO OTHERS (IN ACCORDANCE WITH YOUR PRIVACY SETTINGS ON THOSE THIRD PARTY SITES). IF YOU DO NOT WANT INFORMATION ABOUT YOU, INCLUDING PERSONALLY IDENTIFYING INFORMATION, TO BE SHARED IN THIS MANNER, DO NOT USE THIS FEATURE. You may disconnect your account from a third party account at any time. Customers can contact us at [email protected].
Opt-Out & Unsubscribe from Third Party Communications We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from third-party partners of Derby Fit by contacting us here: – Email: [email protected]
E-mail Communications From time to time, Derby Fit may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email from Derby Fit, you may opt out of such communications by Customers may unsubscribe from emails by “clicking on the UNSUBSCRIBE button.”.
Changes to this Statement Derby Fit reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.
Contact Information Derby Fit welcomes your questions or comments regarding this Statement of Privacy. If you believe that Derby Fit has not adhered to this Statement, please contact Derby Fit at: Derby Fit 4949 Brownsboro Road Suite 188 Louisville, Kentucky 40222 Email Address: [email protected]
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